Coca-Cola Christmas Truck coming to Bullring for first time in seven years

The Coca-Cola Christmas Truck will stop off at the Birmingham Bullring shopping centre during its UK tour

Holidays are coming! It has just been revealed that the Coca-Cola Christmas Truck Tour will be heading to the Bullring this weekend, for the first time in seven years.

The iconic festive truck will park up at the Bullring & Grand Central on Saturday, December 9. The arrival of the 14-tonne red lorry, decorated with fairy lights, often signals the start of the festive season for many.

It is the second visit for the West Midlands this year, after the Coca-Cola Truck spent the day in Wolverhampton's Market Square on Thursday, December 7.

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Brummies will be able to experience and see the magic of the red truck for one day only, between 12pm and 8pm on Saturday, December 9. The Coca-Cola Truck will be parked up at St Martins Square, as Bullring continues to celebrate its 20th year.

Guests will be able to enjoy a wide range of interactive experiences, including a visit to the Ho-Ho-Hoop hut where they can participate in a game for the chance of winning a selection of prizes, including meal- inspired rewards and recycled Christmas tree decorations.

Families will also get the opportunity to take a memorable photograph with Coca-Cola’s 14-tonne truck. There will also be the opportunity to collect a free sample of the soft drink, while listening to the Coca-Cola Christmas choir as they perform a set of carols.

This year, Coca-Cola has partnered with Neighbourly, a giving platform that provides support to local communities across the UK. Coca-Cola and Neighbourly will be supporting the local communities across the cities the Coca-Cola Truck Tour will be visiting through a volunteering scheme and donation drive.

Dan Murphy, general manager at Bullring & Grand Central, said: "We are so excited to welcome back the Coca-Cola Christmas Truck as part of its grand tour of the UK and we are encouraging our visitors to take this rare opportunity to see it in person when it arrives tomorrow [Saturday, December 9]. Our partnership with this iconic, high-profile brand marks the start of the festivities at Bullring & Grand Central."

The Coca-Cola Truck this year is making 17 stops across Great Britain ahead of December 25. It has already visited the likes of Sheffield, Manchester, Liverpool and Edinburgh.

For the last two years, the most local destination has been Wolverhampton - but that wasn't without a "last-minute technical hitch" in 2021. In previous years the Coca-Cola Truck has also visited Merry Hill Shopping Centre in Dudley, Sutton Coldfield, Telford Shopping Centre, elsewhere in Birmingham and also Coventry.

It is so popular, there is even a dedicated Facebook page to track its whereabouts and share the latest news. 'Christmas 2023 Coca Cola Truck Tour' has 26.4k people following it.