Martin Lewis issues warning to anybody who's paid for Amazon Prime

The Martin Lewis Money Show star sounded the alarm on Twitter/X ahead of Amazon Prime Video fees changing from next month.

Martin Lewis has issued a warning to UK households who've paid for Amazon Prime. The ITV The Martin Lewis Money Show star sounded the alarm on Twitter/X ahead of Amazon Prime Video fees changing from next month.

"Today's Twitter Poll: Amazon Prime Video (APV) is introducing ads to its service on 5 Feb, unless you pay £3/mth more to avoid them. Which of these is closest to how it'll impact you? I...," the ITV regular wrote on Monday.

Mr Lewis wrote: "The other streaming platforms put their prices up then months later gave a discount if you watch ads. Amazon's structure meant it couldn't do that trick which psychologically would've felt better, because it doesn't want people to unsubscribe from Prime.

READ MORE Met Office announces full list of areas in UK set for snow today

" I've read past US studies that show Prime members spend so much more on Amazon, it could actually do the prime offering for free, but the fact you pay for it is what means people use it more so they 'get value' from it."

A fan replied: "I don’t mind a few ads. Grew up with them on normal TV, just use it as a chance to get a drink etc. Or dread to think it… Talk to someone in the same room." Curtis said: "I'd like to know how it works, I don't mind an ad in the middle of a TV show. But don't want to be watching Oppenheimer and an ad for Just Eat pops up halfway through."

Barbarossa said: "I get prime for the free next day delivery. There's hardly anything I even want to watch on Prime TV that you don't seem to have to pay extra for anyway (which I don't) Also ads don't bother me, I grew up watching ITV. It's pretty easy to ignore them/toilet break/make a coffee."

Another said: "Let's face it no-one gets Prime for the video stuff unless they really want to see all 563 made-for-Prime Liam Neeson movies. I won't cancel Prime because of this because I like convenient Amazon delivery, but it will make me even less likely to watch their TV."