Southern Comfort reveals a ridiculous booze-dispensing Xbox Series X accessory

Southern Comfort reveals a ridiculous booze-dispensing Xbox Series X accessory

Southern Comfort has revealed a ridiculous SoConsole Xbox Series X accessory: an attachment that dispenses 50ml shots of alcohol for players with a spare $50.

Tom West

Published 24 Oct 2024

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Xbox Series X|STom West
Stepping away from the more straight-laced news hitting our front page today, Southern Comfort has revealed a ridiculous SoConsole Xbox Series X accessory. The SoConsole (a clever play on the condensed SoCo name) is an unofficial Xbox Series X attachment that acts like an oversized Pez dispenser for 50ml shooter bottles of Southern Comfort.

Southern Comfort announces SoConsole Xbox Series X attachment

According to the Southern Comfort SoConsole press release, the attachment has been "engineered for those over the age of 21 who crave excitement and the latest in tech disruption." Once attached to an Xbox Series X, the "innovative console shell elevates gameplay by allowing players to 'order' a 50ml shooter from the SoConsole when they are in the throes of a heated battle and need it most."

Once plugged in, the SoConsole's Sour Up front plate lights up and you're able to control the device via an included remote. It holds three 50ml shooter bottles, which can be replaced via a removable top plate, and dispences the bottles at the press of a button.

“SoCo wants every experience to be fun and social, and that includes gaming. But listen, we’re a whiskey brand and not a gaming brand, so we focused not on redefining existing tech gamers' love, but instead on infusing the gaming experience with more excitement,” Southern Comfort global brand director David Binder says. “Avid players are craving a more interactive and social experience with friends, whether they’re celebrating a hard-fought victory or unwinding after an epic fail. And, what could be better than a SoCo Sour Up before a power-up?”

If you fancy adding the accessory to your collection, the SoConsole will be available to purchase from the Sazerac House website tomorrow for $50. There are only a limited number of units available and it looks like shipping is only available for the US and Canada.

In other, less ridiculous Xbox accessory news, Microsoft has released a new Xbox Wireless Headset that packs in several upgrades.
Xbox Series X|S
Written by Tom West
Tom has been playing video games since he was old enough to hold a controller, experimenting with a number of systems until he eventually fell in love with Xbox. With a passion for the platform, he decided to make a career out of it, and now happily spends his days writing about that which he loves. If he’s not hunting for Xbox achievements, you’ll likely find him somewhere in The Elder Scrolls Online or fighting for survival in Battlefield.