Depop taps AI to generate listings for clothes from just 1 photo
by Thomas Macaulay · TNWFashion app Depop has unveiled new AI gear from the firm’s tech wardrobe. The second-hand marketplace can now generate an entire listing from a single photo.
Launched today, the feature is designed to accelerate the listing process. All users need to do is upload their image and hit “Generate Description.”
Image recognition and GenAI will then create the listing description. The system will also add various item attributes, from category to colour and brand. Every detail will incorporate Depop’s trademark tone, hashtags, and visuals.
The new feature joins an array of algorithmic enhancements on the platform.
Last month, TNW revealed that Depop is working with an AI startup to analyse trends. The British government has provided funding for the project.
Back to Business with TNW Conference
Time to set your goals and budget for the coming year! Get 2 tickets now and save €€€ on this Super EarlyBird rate. Limited offer.
Grab this deal
Depop has also integrated language and vision models in the platform’s listings, search, and recommendations.
Rafe Colburn, the company’s chief technology and product officer, told TNW that Depop now uses AI and machine learning “across our marketplace.”
“Resale inventory is typically made up of unstructured, user-generated content,” he said. “AI enables us to address that and close the gap with retail, by providing us ways to understand and present products that were once only available to traditional retailers.”
Colburn hopes the tech can also drive a shift in consumer behaviour: choosing resale over retail.
Get the TNW newsletter
Get the most important tech news in your inbox each week.