Munich-based VidLab7 gets €3.5 million for AI-driven synthetic media suite for sales teams | EU-Startups

VidLab7, an AI-driven media suite seeking to revolutionize sales processes with personalized video content, announced the successful completion of a €3.5 million seed funding round led by EQT Ventures, with participation from prominent angel investors. The company will use the funds to continue developing its AI-powered, personalized sales suite for businesses, including its groundbreaking Eclipse 7.2 AI Model. VidLab7 allows users to create, customize, and animate sales avatars—either of themselves or from any AI-generated content — directly within the platform.

Companies’ sales processes are often highly manual operations where everything from lead generation to customer engagement need human involvement. Sales teams spend too much time following up with prospects, engaging with existing customers, entering data, and creating content in highly outdated tools. These organizations are missing out on effective content strategies that can boost customer conversion, and in extension, revenue.

Fabian Beringer, Co-founder of VidLab7 commented: “AI-enabled, synthetic media is the new frontier in sales processes, and video far exceeds other content forms when it comes to both engagement and customer conversion rates. VidLab7’s technology can really support any sales teams to grow company revenue and increase customer conversion, while maintaining the crucial aspect of personal experiences that only a human-to-human interaction have been able to deliver up until now. We enable our customers to leverage synthetic media and generative AI to elevate revenue generation, offering limitless creativity in content creation.”

Businesses leveraging video in their revenue generation processes can see up to a 30% increase in customer conversion rates, and landing pages with video can experience an 80% boost in conversation rates. Research shows that personalization in sales processes reduces customer acquisition costs significantly and that it has a substantial positive effect on companies’ revenue growth. VidLab7 seeks to revolutionize the way sales processes work with AI-driven video content. 

The platform, which integrates seamlessly with some of the world’s largest CRM systems, allows sales teams to create hyper-personalized video and voice content using either AI-generated content or lifelike avatar versions of themselves that can be distributed to targets. By extension, this could mean a significant boost in overall productivity – as well as providing all companies with access to one of the strongest content forms for customer conversion.

With VidLab7’s synthetic media suite, users can create videos of themselves that e.g., address customers or prospects by name, highlight specific products or services based on a potential customer’s browsing behaviour, on needs discussed during a recent human interaction, or as part of an initial sales effort. The technology can also be used to create conversational avatars adapted to specific revenue campaigns, send personalized follow-up notes, event invitations, training videos and more, all at an unprecedented scale and pace. 

With VidLab7’s groundbreaking AI-model Eclipse 7.2, the possibilities to create and bring to life engaging content are endless.

Doreen Huber, Partner at EQT Ventures, added: “Revenue growth is an ongoing challenge for every business in the world. With many years of experience leading sales teams, I know that innovation in sales is key to driving performance. This is precisely what I see in VidLab7’s new synthetic media suite —it has the potential to become the generative AI tool for any revenue team.”

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