NASCAR to include streaming in new 7-year media rights deal that welcomes Amazon, TNT and Max

NASHVILLE, Tenn, (AP) — NASCAR has added two new partners and streaming elements to a seven-year media rights deal announced Wednesday that will run from 2025 through the 2031 season.

The new media rights deal is worth $7.7 billion when the previously announced $1.1 billion agreement with CW is included, according to Sports Business Journal. NASCAR did not reveal monetary figures at the news conference held at the Music City Center one day before its season-ending awards ceremony.