Swatch Readies a Quintet of Dragon-Emblazoned Watches for the Lunar New Year

Drawing inspiration from neon hues and streetlights in Asian cities.

Swatch has released its Year of The Dragon watch collection ahead of the Lunar New Year, which begins on February 10. Inspired by streetlights and neon hues found in many Asian cities, the collection comprises five colorful timepieces all based on different signature Swatch models with each sporting a dragon profile on the dial.

Dressed in an auspicious palette, the DRAGON IN MOTION chronograph arrives in a 43mm stainless steel case that’s coated in a golden hue. The radiant watch case frames a red sunray dial starring a fierce side profile of a dragon. Contrastingly, the DRAGON IN CLOUD presents a more airy mood with a semi-transparent build. Housed in an eye-catching 47mm BIG BOLD case, its silver-colored dial provides a solid contrast from its translucent bezel and strap, while serving as a canvas for the roaring dragon motif.

Elsewhere, the DRAGON IN GOLD features a full-on golden look from case, dial, to strap. Living up to its SKIN IRONY watch specs, the reference boasts sleek and slim proportions with a case diameter of only 38mm. As for the DRAGON IN WIND PAY! model, it comes in a classic-looking NEW GENT silhouette with a 41mm case size. Doused in an all-black canvas, touches of red, yellow, gray, gold and white accentuate the deep hue to illustrate a fiery and fearsome-looking dragon. Completing the collection is the DRAGON IN WAVES, a dark blue reference with neon graphics and a compact 34mm-wide case.

Prices range from $85 – $220 USD, the collection is available to shop both online and in-store at Swatch.