SORT IT OUT

Aberdeen chief Cormack urges Celtic’s Lawwell and St Johnstone’s Brown to usher in change at SPFL

DAVE CORMACK has insisted the SPFL is not fit for purpose.

And the Aberdeen chief believes the league MUST start operating like a serious business.

Cormack hopes clubs look forward once the SFA arbitration verdict is announced this week — and start working on a vision for the future.

The Dons chairman has been shocked by the lack of commercial sense within the league structure — and believes board members Peter Lawwell and Steve Brown have to usher through real change.

The Dons chief said: “I think that everybody has empathy with all the clubs involved in this process.

“Hopefully after this tribunal, whatever they come up with, we just move on from there.

“We have to focus on Scottish football. What do we want to be? What is our vision?

“I don’t know what the vision is. We don’t have a branding strategy.

“We should be looking at ‘how can we generate £40million a year at the centre, as opposed to £25million?’

"To do that, we’ll need a review, a proper, constructive review of Scottish football.

“What we should be thinking about is how we generate more income.

“The clubs are run by business people, they have commercial people looking at things.

“At the centre it’s not run like a real company that would have a vision, a branding strategy or goals to drive income.

“The cup is half full, so how can WE drive things?

“We have to come together as a league and decide what do we want to be when we grow up.

“For too long we have taken fans for granted.

“It’s my responsibility at Aberdeen to put a smile on people’s faces because I have been fortunate.

“Too many people in high office think the fans exist to keep them there. We have to change that.

“There’s a desire among the Premiership clubs to drive it forward from a commercial perspective and I find that healthy.

“What we need to do now is take that through Peter Lawwell, Steve Brown and Les Gray as our representatives.

“We have to hold them accountable to drive this agenda as we go forward."