Maruti offers massive discount on Jimny as sales continue to fall

With the demand waning, there has been a gradual decline in the volumes of the Maruti Suzuki Jimny.

With the Jimny witnessing a continuous decline in wholesales, Maruti Suzuki India is offering massive year-end discounts on the off-roader to bring the volumes back on track.

The Jimny was launched in India in June. Since then, it has registered cumulative wholesales of merely 15,476 units in the domestic market.

With the demand waning, there has been a gradual fall in the volumes of the Jimny. For reference, Maruti sold 3,071 units of the vehicle in June, 3,778 units in July, 3,104 units in August, 2,651 units in September, 1,852 units in October and 1,020 units in November.

Despite the Maruti Suzuki Jimny's reputation as a robust and capable off-roader, potential buyers have expressed concerns over its pricing. According to dealer sources, customers are finding the cost of the vehicle to be steep.

The Jimny is available in two variants -- Zeta and Alpha. Below are their prices (ex-showroom).

• Zeta MT - Rs 12.74 lakh
• Zeta AT - Rs 13.94 lakh
• Alpha MT - Rs 13.69 lakh
• Alpha AT - Rs 14.89 lakh
• Alpha MT (Dual Tone) - Rs 13.85 lakh
• Alpha AT (Dual Tone) - Rs 15.05 lakh

The price sensitivity among consumers has led some to consider alternatives, such as the Mahindra Thar, which starts at Rs 10.98 lakh (ex-showroom). It also boasts a strong road presence that appeals to buyers.

To take care of the pricing concerns, Maruti is now offering huge discounts on the Jimny. While the Zeta variant (MT and AT) has discounts up to Rs 2.21 lakh (Rs 2.16 lakh consumer offer and Rs 5,000 corporate bonus), customers can avail discounts up to Rs 1.21 lakh (Rs 1.16 lakh consumer offer and Rs 5,000 corporate bonus) on the Alpha variant.

The carmaker has also introduced a special Thunder edition for the Jimny, which is priced Rs 2 lakh lower for the Zeta variant and Rs 1 lakh lower for the Alpha variant, over the standard model.

The Jimny uses the old K15B 1.5-litre petrol engine, which delivers 105PS of maximum power and 134Nm of peak torque. The transmission options include 5-speed MT and 4-speed AT. Based on a ladder frame chassis, the SUV has ALLGRIP PRO 4WD technology with low-range transfer gear (4L mode) as standard.

The mileage of the vehicle is claimed to be 16.94kmpl for the manual option and 16.39kmpl for the automatic option.

Published By:
Varun Singh
Published On:
Dec 9, 2023